ABTA has a wide range of Partners who provide specialist business services, products and expertise to the travel industry. These include legal and financial experts, trade licensing consultants, insurance experts, marketing and communications specialists, technology providers, airlines, operational and ground services, training and recruitment specialists and tourism boards.

Here, ABTA Partners are providing a range of free insights, thought-leadership articles and up-to-date guidance to help you navigate the current landscape and challenges for travel. The guidance spans areas including finance, regulation, HR and workforce issues, technology, marketing and communications, insurance, sustainability, health and safety and more.

ABTA members benefit from exclusive offers, specialist helplines, preferential rates and free services. Find out more in the Member Zone here. 

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How much traffic do LLMs send to travel websites in 2026?

A year ago, I set out to separate hype from reality when it came to LLMs and AI in travel. Were travellers really flocking to ChatGPT, Claude, Perplexity and others to find their next trip, as the headlines would have you believe?

The Travel Agency Marketing Maturity Model: Aligning Capability With Sustainable Growth

Travel agencies are operating in a period of profound change.

Traveller expectations continue to rise, booking journeys are becoming longer and more fragmented, and competition for attention is intensifying across digital channels. At the same time, agencies are navigating growing operational pressures, from margin constraints to staffing and regulatory demands.

Online Travel Agents (OTA) Report

Payments are playing a bigger role in travel performance than many businesses realise. New benchmarking of the UK’s leading online travel agents highlights a clear shift: the strongest brands are treating payments as a lever for conversion, margin and customer trust, not just a way to process transactions. From mobile wallet adoption to flexible payment options and smarter approaches to payment choice, the market is moving quickly.

Changes to Accounting Standards

Important changes to accounting standards came into force on January 1st 2026, with significant implications for how leases are treated in accounts and simplified rules for balance recognition.

Beyond Sun & Sea: What Luxury Travellers now expect from Greek Resorts — and what the trade needs to know

Greece remains one of Europe’s most resilient leisure destinations. Its appeal is enduring: natural beauty, a powerful cultural identity, strong air connectivity, and a consistently high-performing hospitality sector. Yet the premium end of the market is changing in ways that matter for the travel trade — from product development and contracting to client expectations and complaint risk.

Harnessing Data Intelligence for Travel Marketing Success: A Strategic Framework for 2026

The travel industry stands at a critical inflection point, with travellers navigating an average of 281 digital touchpoints across 21 active research days before booking, the complexity of the decision journey demands a sophisticated, data-driven approach. This insight piece presents a comprehensive framework for leveraging first, second, and third-party data alongside platform intelligence to optimise travel marketing digital campaigns in 2026.

Bypassing the murky mid-funnel with digital identity

In-market moments are rare in travel, so when people begin planning a holiday, brands clamour to win attention. That has long made the ‘murky’ mid-funnel a focal point, where intent flickers but never fully settles and signals are rarely straightforward.

Yet the ground is shifting as paid search becomes increasingly expensive with more advertisers entering auctions and Google’s matching logic widening the field. The time is ripe for marketers to explore other routes forward.

Why Family-Owned Travel Businesses Need to Start Planning for IHT Changes

Changes to Inheritance Tax (IHT) business reliefs set to come into force from April 2026 have attracted a lot of controversy for the detrimental impact they will have on family-owned farms.

But they will also affect all types of family-owned businesses, including travel and ABTA members.

California sets the pace on corporate responsibility

The “Golden State” is about to roll out two landmark pieces of legislation that will affect all U.S. businesses above a certain size - raising the bar for transparency, accountability, and sustainability.

Why is Generative Engine Optimisation (GEO) so important to your digital footprint?

Chiara Balachandran from 8020 Communications, PR specialists in aviation, travel and transport, talks to us about the importance of travel brands’ visibility on AI platforms such as ChatGPT, Claude and Perplexity.

How travel companies can use payments to strengthen customer relationships & grow their businesses

Travel is no longer just a once-a-year escape. It has become a dynamic, year-round pursuit of meaningful experiences. UK consumers are at the forefront of this shift, traveling more frequently and seeking immersive, personalised journeys. As expectations grow, so does the demand for seamless digital interactions, especially during payments.

Did travel searches peak in summer 2025?

Summer 2025 raised big questions for the travel industry as attention shifted to the late market and last-minute bookings. In this article, Andy Headington, CEO of Adido, explores what UK search data reveals about traveller behaviour, from the rise of cruises and escorted tours to the destinations gaining interest.

How Buy Now Pay Later (BNPL) is reshaping the travel industry

The travel industry has always been about adventure, but now, Buy Now, Pay Later (BNPL) services are making it more accessible than ever. With flexible payment options, travelers can plan their dream vacations without the immediate financial strain. Here’s how BNPL is changing the travel landscape.

ECCTA – Implications for the travel industry & ABTA members

The Economic Crime and Corporate Transparency Act (ECCTA) is a significant UK legislative reform aimed at tackling fraud, financial crime and improving corporate transparency. The main parts of it came into effect on 1 September 2025.

Data-driven Customer Engagement and Acquisition

When it comes to converting prospective travel customers to paying ones, the data you hold on – or can find out about – them is the most crucial resource at your disposal. Data enables you to gain and leverage insights that not only make the most of marketing campaigns and improve the customer experience, but also helps you find more individuals with similar interests and behaviours.