Travel insurance Web page Tips, advice and video on why taking out travel insurance is crucial when you book your holiday - whether it's a domestic break or overseas.
How much traffic do LLMs send to travel websites in 2026? Web page A year ago, I set out to separate hype from reality when it came to LLMs and AI in travel. Were travellers really flocking to ChatGPT, Claude, Perplexity and others to find their next trip, as the headlines would have you believe?
Welcome to the Member Zone homepage Web page Find out how to access the various features of our Member Zone.
Amazing destinations within a short flight of the UK Web page Before we know it, schools will be out for summer and it’ll be time to have a fun break with the whole family.
Travel Law Today – Spring 2026 Web page Travel Law Today is ABTA’s leading law magazine produced for ABTA Members and Partners. It covers the hottest issues in the travel sector and helps you to keep on top of the ever-changing legislative environment.
The Travel Agency Marketing Maturity Model: Aligning Capability With Sustainable Growth Web page Travel agencies are operating in a period of profound change. Traveller expectations continue to rise, booking journeys are becoming longer and more fragmented, and competition for attention is intensifying across digital channels. At the same time, agencies are navigating growing operational pressures, from margin constraints to staffing and regulatory demands.
Jet fuel prices and availability – what travellers need to know Web page There is a lot in the news right now about jet fuel prices, the availability of jet fuel and what this may mean for holidays, following the conflict in the Middle East. Here is ABTA's advice.
ABTA Code of Conduct - Marketing toolkit Web page Marketing toolkit explaining what the Code of Conduct means for your customers.
Online Travel Agents (OTA) Report Web page Payments are playing a bigger role in travel performance than many businesses realise. New benchmarking of the UK’s leading online travel agents highlights a clear shift: the strongest brands are treating payments as a lever for conversion, margin and customer trust, not just a way to process transactions. From mobile wallet adoption to flexible payment options and smarter approaches to payment choice, the market is moving quickly.