Training day Customer Service Excellence 23 June 2026 9:30 – 16:10 Venue: ABTA, 30 Park Street, London, SE1 9EQ
Agenda 09:30 Registration, tea and coffee 10:00 Welcome and introduction from the moderator Moderator: Charles Fachiri, Senior Customer Information Manager, ABTA Charles Fachiri Charles started his career in travel in 1987 when he worked for Sunmed Holidays, in the overseas operations office in Turkey and upon his return to the UK within the reservations and customer relations departments. He later moved on to work for Cosmos within the same field of customer relations, where he inspected hotels and followed up on complaints in destination. Charles then moved into the cruise sector where he worked for Royal Caribbean Cruise Lines. In 1997 Charles joined ABTA and now is the Senior Customer Information Manager. 10:15 Trends in customer service Consumer trends and prioritiesWhy customer service matters David Dagger, Director of Communications and Corporate Affairs, Institute of Customer Service David Dagger Working with business, the media and parliamentarians, David is a passionate advocate for investing in service. Drawing on The Institute of Customer Service’s research and leveraging the strength of its member network, he evidences the vital role customer experience plays in enhancing business performance and its impact on the UK economy.Over his 25 years in communications and marketing leadership, David’s multi-sector career includes co-founding a marketing agency (later acquired by Havas) and developing the marcomms function for a group of leadership consulting and talent businesses. 10:45 The business case for investing in customer service Aligning customer service strategy with your company strategyBuilding loyalty via excellent customer serviceRepeat business, recommenders and brand awarenessROI and upselling bookings Jimmy McLean, Customer Service Manager, Wendy Wu Tours 11:10 How automation and technology can improve the customer experience The tech foundations in place to underpin your customer service strategyHow tech can support teams in delivering positive customer experiencesPractical examples on how you might apply technology tactically Richard Baker, Chief Commercial Officer, Inspiretec Richard Baker Richard joined Inspiretec in 2017 following the acquisition of his top 20 digital agency ‘Sequence’ which had established a strong pedigree in delivery transactional websites to travel and destination brands.As Chief Commercial Officer, he is the Executive board member with strategic responsibility for the business growth. Richard leads the sales, marketing and product teams in the UK and North America to deliver business critical services to over 100 organisations in 13 countries. In his 25-year career he has worked with blue chip travel organisations like Abercrombie & Kent, dnata Travel, Travelopia & Visit Britain as well as household names such as Microsoft, Disney, Volkswagen, the BBC and the Cabinet Office.As a creative technologist at heart, he prides himself on delivering products and services that work well and deliver positive customer experiences – he enjoys nothing more than helping customers leverage creative thinking and use the sensitive application of technology to transact, engage and add value. 11:35 Networking tea and coffee break 12:00 Customer service for all: accessibility and inclusion Top customer service barriers and how to overcome theseKnowing and understanding your customer: accessibility guides and different means of contactThe importance of staff training and ensuring all staff are confident when supporting passengers with accessibility requests Steve Wilson, Accessibility & Assisted Travel Manager, Jet2.com & Jet2holidays Steve Wilson With over a decade of experience in Aviation Accessibility, Steve has worked across the sector — from in-airport assistance service providers to leading accessibility operations at major UK airports. Steve currently leads the Accessibility & Assisted Travel team at Jet2.com and Jet2holidays and his role involves overseeing the customer Accessibility journey — from pre-travel booking, in-airport assistance both in the UK and overseas to onboard services, and accessible transfers and accommodation 12:30 How to deliver great customer service when things change Your legal responsibilities before and after the start of the holiday Meera Tharmarajah, Solicitor, ABTA Meera Tharmarajah Meera joined ABTA in April 2020 as a solicitor in the legal team. Prior to joining ABTA, Meera gained significant experience in membership association matters as part of the in-house team at the Association of Chartered Certified Accountants (ACCA) and as the Head of Legal Services for the National Association of Local Councils. 12:55 Networking lunch 13:55 Welcome back Moderator: Charles Fachiri, Senior Customer Information Manager, ABTA Charles Fachiri Charles started his career in travel in 1987 when he worked for Sunmed Holidays, in the overseas operations office in Turkey and upon his return to the UK within the reservations and customer relations departments. He later moved on to work for Cosmos within the same field of customer relations, where he inspected hotels and followed up on complaints in destination. Charles then moved into the cruise sector where he worked for Royal Caribbean Cruise Lines. In 1997 Charles joined ABTA and now is the Senior Customer Information Manager. 14:00 Transforming pre-departure communication Building a detailed picture of your customer and their journeyStreamlining communications – lessons learnedFinding balance between customer service and sales Kim Daplyn, Global Director of Guest Relations, Swan Hellenic Kim Daplyn Kim began her career in travel in 2004 at TUI, working as Customer Service agent for their Thomson and Crystal Ski brands.In 2013 she progressed to Customer Relations Manager at Travel Republic and took over complete control of the team, including all legal, arbitration, personal injury cases and their Crisis and Duty Office. At the beginning of 2015 she was invited to sit on the ABTA Customer and Legal Affairs Committee and has spoken at ABTA Complaint Handling seminars, Travel Law Seminars and the Travel Convention ever since.Keen to expand her skill base she enrolled on the CILEX Legal Training Programme in 2016, awarding her with a Higher Diploma in Law in 2019. She moved her career into the luxury market within the same year, starting at Scott Dunn as their Senior Guest Relations and Legal Compliance Manager, navigating the whole pandemic until 2023 when she joined Swan Hellenic as Global Head of Guest Relations. During her time at Swan Hellenic, she has re-shaped the guest operations from the ground up and will continue to support them in offering world class service. 14:25 Empowering your staff to deliver excellent customer service Training and workforce developmentChanging company culture – engaging employees across all departmentsSetting appropriate key performance objectives for customer service teamsEnsuring employees have the tools they need to deliver great customer service Rory Sexton, Founder & Managing Director, Zest Car Rental 14:55 Networking tea and coffee break 15:15 Industry case study: the impact of on-holiday and post-holiday customer service Engaging with customers while on-holiday and post-holidayCollecting and using feedback dataUsing feedback to improve product quality, customer service and customer loyalty Louise Wade, Head of Operations, CV Villas Louise Wade Louise joined CV Villas in 2018 as Sales and Operations Manager, bringing with her extensive experience from the Student Snowsports industry and many seasons spent working in ski and watersports roles across France.Now Head of Operations, Louise draws on her hands-on, in-resort expertise to lead both UK and overseas teams, continually enhancing the end-to-end holiday experience—from in-resort delivery through to post-travel engagement. Her focus is on ensuring every CV Villas holiday stands out through exceptional service and attention to detail.Passionate about delivering outstanding on-the-ground experiences, Louise is a strong advocate for using customer feedback to drive meaningful improvements and elevate service standards across the business. 15:40 Panel discussion: using customer service feedback to inform wider strategy Feedback, reviews and the voice of the customerResponding to reviews – both negative and positiveUnderstanding key complaint driversCollecting and using your customer feedback Moderator: Robert Bearne, Customer Service Senior Manager, Travelzoo Robert Bearne Rob Bearne heads up customer service for Travelzoo in Europe, having worked in customer service for ten years. He manages the performance of Travelzoo’s customer service team and is an integral part of the holiday packaging customer service operation. A fluent German speaker, Rob lives with his wife and son in Manchester. Louise Wade, Head of Operations, CV Villas Louise Wade Louise joined CV Villas in 2018 as Sales and Operations Manager, bringing with her extensive experience from the Student Snowsports industry and many seasons spent working in ski and watersports roles across France.Now Head of Operations, Louise draws on her hands-on, in-resort expertise to lead both UK and overseas teams, continually enhancing the end-to-end holiday experience—from in-resort delivery through to post-travel engagement. Her focus is on ensuring every CV Villas holiday stands out through exceptional service and attention to detail.Passionate about delivering outstanding on-the-ground experiences, Louise is a strong advocate for using customer feedback to drive meaningful improvements and elevate service standards across the business. Kim Daplyn, Global Director of Guest Relations, Swan Hellenic Kim Daplyn Kim began her career in travel in 2004 at TUI, working as Customer Service agent for their Thomson and Crystal Ski brands.In 2013 she progressed to Customer Relations Manager at Travel Republic and took over complete control of the team, including all legal, arbitration, personal injury cases and their Crisis and Duty Office. At the beginning of 2015 she was invited to sit on the ABTA Customer and Legal Affairs Committee and has spoken at ABTA Complaint Handling seminars, Travel Law Seminars and the Travel Convention ever since.Keen to expand her skill base she enrolled on the CILEX Legal Training Programme in 2016, awarding her with a Higher Diploma in Law in 2019. She moved her career into the luxury market within the same year, starting at Scott Dunn as their Senior Guest Relations and Legal Compliance Manager, navigating the whole pandemic until 2023 when she joined Swan Hellenic as Global Head of Guest Relations. During her time at Swan Hellenic, she has re-shaped the guest operations from the ground up and will continue to support them in offering world class service. 16:10 Close of conference Charles Fachiri, Senior Customer Information Manager, ABTA Charles Fachiri Charles started his career in travel in 1987 when he worked for Sunmed Holidays, in the overseas operations office in Turkey and upon his return to the UK within the reservations and customer relations departments. He later moved on to work for Cosmos within the same field of customer relations, where he inspected hotels and followed up on complaints in destination. Charles then moved into the cruise sector where he worked for Royal Caribbean Cruise Lines. In 1997 Charles joined ABTA and now is the Senior Customer Information Manager.